Menu Close

Passwordless authentication to improve security, user experience in 2023: SecureAuth CEO

Paul Trulove became SecureAuth’s CEO almost a year ago. Over the course of 2022, the company achieved several milestones in passwordless authentication. As the year comes to a close, Trulove discussed these achievements with Biometric Update in an email interview.

“We worked to define our vision for next-generation authentication, a vision that is focused on making it easier and more secure for users to gain access to the wide range of devices, applications, and data they use on a daily basis at work or as consumers,” Trulove says.

According to the executive, 2022 was also an important year for the team at SecureAuth, as the company finished integrating Acceptto following its acquisition late in 2021, and worked to redefine the culture of teams across the world.

“As part of this process, we recommitted to a remote work environment,” Trulove explains, “but found new ways to leverage our offices in Irvine, CA and Buenos Aires, Argentina, to build and reinforce relationships between team members.”

Talking about passwordless authentication, the SecureAuth CEO mentions a study conducted by the company earlier in the year showing that customers are increasingly frustrated with passwords.

“Enterprise organizations have been forced to rapidly adopt new authentication methods due to Covid and moving to accommodate remote workforces on a permanent basis,” Trulove explains.

The executive adds that more vigorous enforcement at the endpoint for employees and customers is now critical.

“As growing data breach and fraud concerns increase, companies are considering new authentication methods to try and stay ahead of the risks. All of this helps support the adoption of passwordless, continuous authentication.”

Passwordless to drive employee experience

In addition, Trulove believes an increasing number of companies are shifting to passwordless to improve the employee experience.

“One of the main areas employees continue to highlight as an area for improvement is authentication. In an increasingly digital workplace, users can be asked to authenticate into a wide range of applications and data repositories dozens of times per day.”

Trulove adds that SecureAuth is addressing these challenges by removing the risk of inappropriate access and improving the authentication experience for end users.

“Today’s threat landscape requires more than a simple binary approach to authentication.”

To this end, Trulove says Arculix’s patented technology embeds behavioral models that continuously learn what genuine user activity looks like.

“At the same time, this intelligence is used to determine if authentication can be suppressed completely if there is no threat. This enables a passwordless experience while also reducing the friction of constant MFA prompts inflicting pain on end users.”

Trulove says that since its launch in June, the Arculix platform has been received by current customers very positively.

“This is in part due to the ability to leverage Arculix in conjunction with an existing SecureAuth deployment,” Trulove says.

“Instead of having to migrate to a new platform, the Arculix user experience can interact with the existing SecureAuth platform. This is also true for new customers where another identity provider is in use.”

Expanding partnerships

In October, Grupo TRC and SDG Corporation joined the SecureAuth Partner Program.

“We have [also] added Integral Partners and SystemDomain to our partner program,” Trulove says.

Moving forward, the CEO explains that SecureAuth will adjust the program to offer more incentives to an unnamed partner responsible for building sales and improving implementation capacity.

“We will couple this with a new and expanded onboarding and training program to make sure partners are fully enabled to leverage the comprehensive capabilities of Arculix.”

In a further, non-sales partnership, SecureAuth joined the Identity Defined Security Alliance last month.

“We firmly believe that organizations can get better security while providing frictionless user experience by using passwordless continuous authentication,” Trulove says, commenting on the move.

“IDSA is one of the key industry organizations supporting this mission. In addition, we look to support independent associations like IDSA that are focused on IAM to educate the overall community on how the environment is evolving.”

With an expanding partner ecosystem and a base of potential customers with a maturing understanding of the importance of improving authentication, Trulove sees major opportunity ahead for SecureAuth and the broader industry in 2023. Paul Trulove became SecureAuth’s CEO almost a year ago. Over the course of 2022, the company achieved several milestones in passwordless authentication. As the year comes to a close, Trulove discussed these achievements with Biometric Update in an email interview.

“We worked to define our vision for next-generation authentication, a vision that is focused on making it easier and more secure for users to gain access to the wide range of devices, applications, and data they use on a daily basis at work or as consumers,” Trulove says.

According to the executive, 2022 was also an important year for the team at SecureAuth, as the company finished integrating Acceptto following its acquisition late in 2021, and worked to redefine the culture of teams across the world.

“As part of this process, we recommitted to a remote work environment,” Trulove explains, “but found new ways to leverage our offices in Irvine, CA and Buenos Aires, Argentina, to build and reinforce relationships between team members.”

Talking about passwordless authentication, the SecureAuth CEO mentions a study conducted by the company earlier in the year showing that customers are increasingly frustrated with passwords.

“Enterprise organizations have been forced to rapidly adopt new authentication methods due to Covid and moving to accommodate remote workforces on a permanent basis,” Trulove explains.

The executive adds that more vigorous enforcement at the endpoint for employees and customers is now critical.

“As growing data breach and fraud concerns increase, companies are considering new authentication methods to try and stay ahead of the risks. All of this helps support the adoption of passwordless, continuous authentication.”
Passwordless to drive employee experience
In addition, Trulove believes an increasing number of companies are shifting to passwordless to improve the employee experience.

“One of the main areas employees continue to highlight as an area for improvement is authentication. In an increasingly digital workplace, users can be asked to authenticate into a wide range of applications and data repositories dozens of times per day.”

Trulove adds that SecureAuth is addressing these challenges by removing the risk of inappropriate access and improving the authentication experience for end users.

“Today’s threat landscape requires more than a simple binary approach to authentication.”

To this end, Trulove says Arculix’s patented technology embeds behavioral models that continuously learn what genuine user activity looks like.

“At the same time, this intelligence is used to determine if authentication can be suppressed completely if there is no threat. This enables a passwordless experience while also reducing the friction of constant MFA prompts inflicting pain on end users.”

Trulove says that since its launch in June, the Arculix platform has been received by current customers very positively.

“This is in part due to the ability to leverage Arculix in conjunction with an existing SecureAuth deployment,” Trulove says.

“Instead of having to migrate to a new platform, the Arculix user experience can interact with the existing SecureAuth platform. This is also true for new customers where another identity provider is in use.”
Expanding partnerships
In October, Grupo TRC and SDG Corporation joined the SecureAuth Partner Program.

“We have [also] added Integral Partners and SystemDomain to our partner program,” Trulove says.

Moving forward, the CEO explains that SecureAuth will adjust the program to offer more incentives to an unnamed partner responsible for building sales and improving implementation capacity.

“We will couple this with a new and expanded onboarding and training program to make sure partners are fully enabled to leverage the comprehensive capabilities of Arculix.”

In a further, non-sales partnership, SecureAuth joined the Identity Defined Security Alliance last month.

“We firmly believe that organizations can get better security while providing frictionless user experience by using passwordless continuous authentication,” Trulove says, commenting on the move.

“IDSA is one of the key industry organizations supporting this mission. In addition, we look to support independent associations like IDSA that are focused on IAM to educate the overall community on how the environment is evolving.”

With an expanding partner ecosystem and a base of potential customers with a maturing understanding of the importance of improving authentication, Trulove sees major opportunity ahead for SecureAuth and the broader industry in 2023.  Read More   

Generated by Feedzy

Disclaimer

Innov8 is owned and operated by Rolling Rock Ventures. The information on this website is for general information purposes only. Any information obtained from this website should be reviewed with appropriate parties if there is any concern about the details reported herein. Innov8 is not responsible for its contents, accuracies, and any inaccuracies. Nothing on this site should be construed as professional advice for any individual or situation. This website includes information and content from external sites that is attributed accordingly and is not the intellectual property of Innov8. All feeds ("RSS Feed") and/or their contents contain material which is derived in whole or in part from material supplied by third parties and is protected by national and international copyright and trademark laws. The Site processes all information automatically using automated software without any human intervention or screening. Therefore, the Site is not responsible for any (part) of this content. The copyright of the feeds', including pictures and graphics, and its content belongs to its author or publisher.  Views and statements expressed in the content do not necessarily reflect those of Innov8 or its staff. Care and due diligence has been taken to maintain the accuracy of the information provided on this website. However, neither Innov8 nor the owners, attorneys, management, editorial team or any writers or employees are responsible for its content, errors or any consequences arising from use of the information provided on this website. The Site may modify, suspend, or discontinue any aspect of the RSS Feed at any time, including, without limitation, the availability of any Site content.  The User agrees that all RSS Feeds and news articles are for personal use only and that the User may not resell, lease, license, assign, redistribute or otherwise transfer any portion of the RSS Feed without attribution to the Site and to its originating author. The Site does not represent or warrant that every action taken with regard to your account and related activities in connection with the RSS Feed, including, without limitation, the Site Content, will be lawful in any particular jurisdiction. It is incumbent upon the user to know the laws that pertain to you in your jurisdiction and act lawfully at all times when using the RSS Feed, including, without limitation, the Site Content.  

Close Bitnami banner
Bitnami