Menu Close

TechCrunch+ roundup: Vanity metric dangers, planning for failure, Black founders survey

Few startups launch with a coherent content strategy.

In the early days, every project is a sprint, and there are times when putting on a show for investors can feel more important than actually serving your customers.

Blogs are a great example: Because they’re a cheap way to drive SEO, companies crank them out, then use KPIs like time on site, pages per session and social media likes to demonstrate how successful they’ve been.

“The truth is: vanity metrics don’t measure how engaged potential customers are,” writes Christopher P. Willis, chief marketing and pipeline officer at Acrolinx.

Full TechCrunch+ articles are only available to members
Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription

Relying on vanity metrics is like attending a Little League awards dinner: Everyone goes home a winner!

“They simply gauge the relative popularity of your business. This makes measuring ROI tricky.”

Creating a consistent brand strategy isn’t a major investment, and creating a shared style guide for marketing, design and sales generates positive ROI. With a content governance plan, any startup can track which offers are most likely to convert new customers.

“The biggest benefit of this is content that establishes trust,” writes Willis.

Thanks very much for reading TC+!

Walter Thompson
Editorial Manager, TechCrunch+

Banish vanity metrics from your startup’s pitch deck

Image Credits: We Are (opens in a new window) / Getty Images

It’s legitimately nice to give your hard-working team targets they can work toward, but vanity metrics (e.g. X email signups in Y days, 20% more retweets) are like a Little League awards dinner: Everyone goes home a winner!

“The truth is, investors know what traction looks like,” writes Haje Jan Kamps, which means feel-good stats have no place in a pitch deck.

“Don’t confuse fluffy numbers and vanity metrics with your go-to-market strategy.”

3 Black founders predict little will change in VC in 2023

Image Credits: tifonimages (opens in a new window) / Getty Images

A rising tide lifts all boats, but when free-flowing venture capital starts to recede, underrepresented founders are the first to find themselves on dry ground.

Dominic-Madori Davis spoke to three Black founders to get their thoughts on the current funding landscape and the issues that are top-of-mind for them as we head into the new year:

Vernon Coleman, founder and CEO, Realtime
Sevetri Wilson, founder and CEO, Resilia
Abimbola Adebayo, founder and CEO, Pinnu Analytics

The fundraising stages are not about dollar values — they’re about risk

Image Credits: Richard Drury (opens in a new window) / Getty Images

Before a founding team approaches any investor, they’ll need a clear idea of how their planned company will make money.

And also: how it will lose money.

Investors are open to ideas, but because they view everything through a lens of risk, entrepreneurs must develop a holistic understanding of where it exists in their company.

“‘For our company to be successful, these three things have to be true’ is a potent phrase in the earliest stages of starting a company,” writes Haje Jan Kamps.

With IT spending forecast to rise in 2023, what does it mean for startups?

Image Credits: We Are / Getty Images

The fact that so many CIOs and analysts believe IT spending will increase in 2023 is potentially good news for new SaaS companies hoping to weather this downturn, but “it’s not all rosy,” writes Ron Miller.

To bring these predictions down to earth, he interviewed several investors, industry watchers and CIOs to get their thoughts on “what’s coming for enterprise startups in 2023.”

TechCrunch+ roundup: Vanity metric dangers, planning for failure, Black founders survey by Walter Thompson originally published on TechCrunch

Relying on vanity metrics are like attending a Little League awards dinner: Everyone goes home a winner!
TechCrunch+ roundup: Vanity metric dangers, planning for failure, Black founders survey by Walter Thompson originally published on TechCrunch   TechCrunch 

Generated by Feedzy


Innov8 is owned and operated by Rolling Rock Ventures. The information on this website is for general information purposes only. Any information obtained from this website should be reviewed with appropriate parties if there is any concern about the details reported herein. Innov8 is not responsible for its contents, accuracies, and any inaccuracies. Nothing on this site should be construed as professional advice for any individual or situation. This website includes information and content from external sites that is attributed accordingly and is not the intellectual property of Innov8. All feeds ("RSS Feed") and/or their contents contain material which is derived in whole or in part from material supplied by third parties and is protected by national and international copyright and trademark laws. The Site processes all information automatically using automated software without any human intervention or screening. Therefore, the Site is not responsible for any (part) of this content. The copyright of the feeds', including pictures and graphics, and its content belongs to its author or publisher.  Views and statements expressed in the content do not necessarily reflect those of Innov8 or its staff. Care and due diligence has been taken to maintain the accuracy of the information provided on this website. However, neither Innov8 nor the owners, attorneys, management, editorial team or any writers or employees are responsible for its content, errors or any consequences arising from use of the information provided on this website. The Site may modify, suspend, or discontinue any aspect of the RSS Feed at any time, including, without limitation, the availability of any Site content.  The User agrees that all RSS Feeds and news articles are for personal use only and that the User may not resell, lease, license, assign, redistribute or otherwise transfer any portion of the RSS Feed without attribution to the Site and to its originating author. The Site does not represent or warrant that every action taken with regard to your account and related activities in connection with the RSS Feed, including, without limitation, the Site Content, will be lawful in any particular jurisdiction. It is incumbent upon the user to know the laws that pertain to you in your jurisdiction and act lawfully at all times when using the RSS Feed, including, without limitation, the Site Content.  

Close Bitnami banner