Menu Close

The scoop on Gen-Z and how they are rewriting the rules of the Internet

Listen here or wherever you get your podcasts.

Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.

Welcome to an old-school Equity tradition: the bonus show! Despite getting through our regular episodes this week, we have one more for you. Why the extra edition? Because Battery Ventures dropped an interesting report on Gen-Z and I wanted to talk about it.

So, I got Courtney Chow, a vice president at Battery and one of the report’s authors to chat with me about it. You can read the report itself here.

This is what we got into:

The fracturing of culture: Gen-Z is large, and very diverse. The trend away from monolithic cultural primacy that began years ago has accelerated with the generation, making culture itself more personal, and more distinct. For startups, this means branding will become a different challenge if they want to reach this demographic slice.
Everything is short-form video: Given massive usage of TikTok by Gen-Z and the popularity of other platforms that feature short-form video, we were curious how smaller companies can compete with incumbents that already have a Reels strategy, if you will.
Ethical capitalism: One of the most interesting areas of the Battery report was its notes on how entrepreneurial Gen-Z is, and how diverse they are. Gen-Z also has expectations around goods and services they purchase relating to the actions of the companies behind the sale. So, if you want to sell to Gen-Z, you might need to care about climate change, for example.

Gone are the days when millennials were the punching bag of media, blamed for this, and blamed for that. Now we are ____

Enjoy the rest of your weekend, and we’ll chat Monday!

For episode transcripts and more, head to Equity’s Simplecast website.

Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders and more!

Listen here or wherever you get your podcasts. Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. Welcome to an old-school Equity tradition: the bonus show! Despite getting through our regular episodes this week, we have one more for you. Why the extra  Read More TechCrunch 

Disclaimer

Innov8 is owned and operated by Rolling Rock Ventures. The information on this website is for general information purposes only. Any information obtained from this website should be reviewed with appropriate parties if there is any concern about the details reported herein. Innov8 is not responsible for its contents, accuracies, and any inaccuracies. Nothing on this site should be construed as professional advice for any individual or situation. This website includes information and content from external sites that is attributed accordingly and is not the intellectual property of Innov8. All feeds ("RSS Feed") and/or their contents contain material which is derived in whole or in part from material supplied by third parties and is protected by national and international copyright and trademark laws. The Site processes all information automatically using automated software without any human intervention or screening. Therefore, the Site is not responsible for any (part) of this content. The copyright of the feeds', including pictures and graphics, and its content belongs to its author or publisher.  Views and statements expressed in the content do not necessarily reflect those of Innov8 or its staff. Care and due diligence has been taken to maintain the accuracy of the information provided on this website. However, neither Innov8 nor the owners, attorneys, management, editorial team or any writers or employees are responsible for its content, errors or any consequences arising from use of the information provided on this website. The Site may modify, suspend, or discontinue any aspect of the RSS Feed at any time, including, without limitation, the availability of any Site content.  The User agrees that all RSS Feeds and news articles are for personal use only and that the User may not resell, lease, license, assign, redistribute or otherwise transfer any portion of the RSS Feed without attribution to the Site and to its originating author. The Site does not represent or warrant that every action taken with regard to your account and related activities in connection with the RSS Feed, including, without limitation, the Site Content, will be lawful in any particular jurisdiction. It is incumbent upon the user to know the laws that pertain to you in your jurisdiction and act lawfully at all times when using the RSS Feed, including, without limitation, the Site Content.